KPIs
Download as
Year
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Q2 2023
Q3 2023
Q4 2023
Q1 2024
Q2 2024
Q3 2024
Q4 2024
Product
Advertising Cost of Sales (aCOS)
Year
57%
98%
54%
2%
81%
51%
13%
100%
42%
99%
86%
63%
54%
63%
32%
48%
47%
88%
41%
34%
Tobacco
Advertising Cost of Sales (aCOS)
Year
53%
79%
2%
50%
90%
62%
43%
88%
52%
97%
63%
92%
98%
84%
35%
55%
51%
53%
85%
12%
Cannabis
Advertising Cost of Sales (aCOS)
Year
63%
39%
27%
92%
73%
67%
51%
87%
63%
100%
12%
22%
87%
39%
83%
33%
85%
53%
80%
11%
Tobacco
Advertising Cost of Sales (aCOS)
Year
55%
24%
80%
44%
48%
12%
71%
38%
58%
73%
43%
43%
66%
83%
3%
34%
15%
33%
44%
74%
Heated Tobacco
Advertising Cost of Sales (aCOS)
Year
25%
45%
100%
17%
83%
20%
40%
80%
35%
81%
27%
22%
67%
63%
61%
24%
45%
20%
66%
37%
Cannabis
Advertising Cost of Sales (aCOS)
Year
93%
52%
80%
42%
91%
97%
69%
43%
61%
39%
43%
77%
51%
12%
13%
57%
44%
91%
81%
32%
Cannabis
Advertising Cost of Sales (aCOS)
Year
79%
97%
28%
6%
66%
80%
86%
43%
57%
52%
45%
26%
6%
22%
79%
23%
35%
97%
99%
45%
Cannabis
Advertising Cost of Sales (aCOS)
Year
53%
54%
63%
20%
17%
11%
4%
70%
73%
61%
28%
30%
23%
85%
29%
91%
85%
13%
20%
93%
Cannabis
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Product
Country
Product
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Product
Product