KPIs
Download as
Year
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Q2 2023
Q3 2023
Q4 2023
Q1 2024
Q2 2024
Q3 2024
Q4 2024
Product
Total Advertising Cost of Sales (TaCOS)
Year
99%
95%
72%
95%
94%
58%
13%
61%
52%
83%
13%
84%
76%
67%
36%
90%
30%
50%
92%
53%
Cannabis
Total Advertising Cost of Sales (TaCOS)
Year
99%
83%
3%
75%
37%
87%
85%
65%
96%
2%
88%
25%
2%
49%
45%
75%
15%
88%
31%
6%
Cannabis
Total Advertising Cost of Sales (TaCOS)
Year
74%
86%
5%
37%
69%
75%
43%
35%
53%
97%
14%
62%
59%
18%
92%
68%
96%
73%
45%
76%
Cannabis
Total Advertising Cost of Sales (TaCOS)
Year
41%
21%
54%
82%
56%
38%
35%
82%
69%
9%
37%
98%
95%
60%
56%
85%
74%
43%
47%
30%
Tobacco
Total Advertising Cost of Sales (TaCOS)
Year
52%
99%
66%
73%
32%
87%
20%
5%
4%
56%
35%
48%
84%
71%
12%
93%
48%
22%
83%
42%
Heated Tobacco
Total Advertising Cost of Sales (TaCOS)
Year
64%
72%
88%
38%
33%
93%
74%
95%
9%
93%
97%
21%
54%
67%
87%
68%
90%
41%
28%
61%
Tobacco
Total Advertising Cost of Sales (TaCOS)
Year
15%
96%
72%
13%
41%
22%
77%
49%
71%
51%
78%
26%
23%
56%
52%
17%
31%
47%
87%
14%
Cannabis
Total Advertising Cost of Sales (TaCOS)
Year
44%
100%
24%
58%
96%
81%
94%
28%
23%
5%
80%
75%
55%
92%
51%
82%
92%
28%
25%
7%
Cannabis
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Product
Country
Product
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Product
Product