KPIs
Download as
Year
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Q2 2023
Q3 2023
Q4 2023
Q1 2024
Q2 2024
Q3 2024
Q4 2024
Product
Segment Performance
Year
77%
78%
36%
32%
19%
10%
45%
72%
8%
78%
28%
31%
99%
95%
87%
61%
42%
53%
71%
77%
Cannabis
Segment Performance
Year
71%
73%
27%
86%
76%
37%
82%
36%
60%
85%
93%
53%
75%
96%
25%
61%
10%
60%
82%
3%
Cannabis
Segment Performance
Year
48%
67%
56%
18%
97%
35%
62%
70%
99%
94%
19%
97%
99%
91%
66%
100%
60%
22%
40%
23%
Cannabis
Total Advertising Cost of Sales (TaCOS)
Year
25%
52%
34%
84%
47%
41%
75%
80%
22%
34%
95%
52%
62%
18%
75%
76%
63%
75%
9%
97%
Cannabis
Total Advertising Cost of Sales (TaCOS)
Year
12%
83%
47%
7%
36%
33%
37%
76%
21%
45%
52%
40%
77%
65%
24%
65%
7%
84%
75%
83%
Tobacco
Total Advertising Cost of Sales (TaCOS)
Year
45%
4%
87%
32%
92%
56%
81%
65%
13%
19%
9%
85%
52%
60%
23%
62%
97%
68%
66%
31%
Cannabis
Total Advertising Cost of Sales (TaCOS)
Year
93%
78%
44%
53%
44%
39%
60%
60%
35%
25%
83%
40%
17%
44%
93%
82%
86%
85%
82%
70%
Tobacco
Total Advertising Cost of Sales (TaCOS)
Year
19%
90%
26%
73%
92%
65%
82%
29%
9%
29%
38%
77%
51%
6%
79%
67%
39%
7%
19%
41%
Heated Tobacco
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Product
Country
Product
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Product
Product