KPIs
Download as
Year
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Q2 2023
Q3 2023
Q4 2023
Q1 2024
Q2 2024
Q3 2024
Q4 2024
Product
Marketing Spend Efficiency
Year
76%
9%
84%
26%
72%
95%
20%
95%
18%
16%
20%
15%
46%
61%
72%
37%
82%
8%
70%
19%
Tobacco
Marketing Spend Efficiency
Year
24%
38%
28%
47%
91%
1%
100%
83%
35%
34%
12%
62%
95%
91%
88%
71%
85%
42%
11%
87%
Heated Tobacco
Marketing Spend Efficiency
Year
88%
97%
70%
19%
23%
31%
36%
68%
66%
41%
38%
34%
39%
65%
9%
32%
3%
37%
77%
31%
Cannabis
Marketing Spend Efficiency
Year
29%
60%
94%
61%
8%
22%
91%
40%
4%
87%
45%
74%
87%
12%
45%
62%
7%
91%
44%
99%
Cannabis
Marketing Spend Efficiency
Year
11%
11%
75%
1%
56%
7%
45%
98%
77%
71%
85%
29%
88%
29%
61%
51%
71%
93%
17%
33%
Cannabis
Marketing Spend Efficiency
Year
76%
98%
17%
30%
96%
45%
13%
45%
96%
19%
51%
87%
35%
84%
25%
53%
43%
69%
77%
89%
Cannabis
Marketing Spend Efficiency
Year
69%
58%
8%
25%
86%
47%
31%
18%
7%
46%
97%
52%
65%
11%
34%
33%
82%
35%
64%
92%
Cannabis
Net Promoter Score (NPS)
Year
41
48
66
23
71
8
25
93
21
68
60
98
100
78
9
86
18
43
60
93
Cannabis
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Product
Country
Product
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Product
Product