KPIs
Download as
Year
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Q2 2023
Q3 2023
Q4 2023
Q1 2024
Q2 2024
Q3 2024
Q4 2024
Product
Customer Acquisition Cost (CAC)
Year
$64
$5
$66
$12
$85
$64
$54
$80
$19
$24
$65
$95
$55
$79
$15
$22
$100
$99
$15
$6
Cannabis
Customer Acquisition Cost (CAC)
Year
$87
$2
$90
$88
$22
$61
$81
$24
$27
$3
$16
$29
$12
$39
$45
$91
$56
$76
$98
$31
Cannabis
Customer Acquisition Cost (CAC)
Year
$44
$97
$25
$88
$18
$39
$88
$24
$9
$70
$57
$72
$39
$54
$32
$10
$51
$13
$43
$24
Cannabis
Customer Loyalty and Retention
Year
24%
65%
80%
24%
35%
28%
85%
29%
61%
76%
4%
94%
93%
8%
89%
93%
84%
46%
24%
33%
Cannabis
Customer Loyalty and Retention
Year
67%
34%
34%
26%
26%
11%
56%
11%
15%
32%
77%
64%
60%
65%
14%
78%
56%
51%
8%
3%
Tobacco
Customer Loyalty and Retention
Year
37%
59%
3%
20%
41%
79%
97%
47%
38%
26%
93%
31%
25%
82%
66%
7%
41%
92%
77%
12%
Cannabis
Customer Loyalty and Retention
Year
23%
7%
22%
36%
7%
35%
64%
58%
62%
16%
55%
69%
68%
24%
79%
65%
55%
78%
1%
22%
Tobacco
Customer Loyalty and Retention
Year
87%
29%
39%
28%
13%
62%
70%
72%
5%
8%
4%
52%
48%
34%
55%
61%
44%
61%
51%
35%
Heated Tobacco
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Product
Country
Product
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Product
Product