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Data

Explore the consumer preferences and purchase decisions

Explore the consumer preferences and purchase decisions

Explore the consumer preferences and purchase decisions

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Previous Forecast

METRIC

Previous Forecast

Type
METRIC
users
REVENUES 
SALES/
UNIT
ECCOMMERCE 
COMPETITIVE 
ANALYSIS
METRIC
METRIC

Year

2016

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

2028

Product

GMD - Millions of population activity Vaping

2021

98

93

88

83

88

83

78

73

68

73

​

​

Kratom

​

GMD - Millions of population race Black

2021

27

32

37

32

29

34

39

34

39

44

​

​

Kratom

​

GMD -Millions of population age 45-54

2024

23

28

33

38

43

48

53

48

47

42

37

2

Kratom

6

GMD - Millions of adult male gender population (18+)

2021

41

36

31

36

41

36

41

36

41

46

​

​

Kratom

​

GMD - % of population activity Dabbing

2021

0

5

10

15

20

25

30

35

40

45

​

​

Kratom

​

GMD - % Share of adult female gender population (18+) Cannabis Users

2024

80

85

80

85

80

75

73

68

63

58

53

58

Kratom

48

GMD - % of population race Asian

2021

94

89

84

79

74

69

64

69

64

67

​

​

Kratom

​

GMD -% of population age 25-34

2021

67

62

67

72

77

72

67

64

59

54

​

​

Kratom

​

GMD - % of population race Other

2021

2

6

11

16

21

26

21

16

14

17

​

​

Kratom

​

GMD - % Change in adult male gender population (18+)

2021

19

24

19

24

29

24

19

24

29

34

​

​

Kratom

​

GMD - Millions of population activity Dabbing

2021

3

8

13

18

13

18

23

20

25

30

​

​

Kratom

​

GMD -Total % of adult population (18+)

2021

37

32

37

32

37

32

37

33

38

43

​

​

Kratom

​

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