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Data

Explore the consumer preferences and purchase decisions

Explore the consumer preferences and purchase decisions

Explore the consumer preferences and purchase decisions

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Previous Forecast

METRIC

Previous Forecast

Type
METRIC
users
REVENUES 
SALES/
UNIT
ECCOMMERCE 
COMPETITIVE 
ANALYSIS
METRIC
METRIC

Year

2016

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

2028

Product

GMD - % of adult female gender population (18+)

2024

51

56

51

56

51

56

51

56

51

56

61

7

Marijuana

0

GMD -% of population age 25-34

2021

67

62

67

72

77

72

67

64

59

54

Marijuana

GMD -Total % of adult population (18+)

2024

26

21

26

31

36

31

36

41

36

41

46

62

Marijuana

44

GMD - % of population activity Smoking

2024

92

87

91

86

81

81

76

71

66

71

66

3

Marijuana

74

GMD - % of population activity CBD

2024

47

52

47

52

47

52

47

52

47

42

47

80

Marijuana

47

GMD - Millions of population race Other

2021

9

9

14

19

24

19

24

29

34

39

Marijuana

GMD - % of population race Hispanic

2024

93

88

83

78

73

68

63

58

61

57

62

83

Marijuana

13

GMD -Total Millions of adult population (18+)

2021

30

25

30

35

40

45

40

35

30

35

Marijuana

GMD - Millions of population race Black

2021

27

32

37

32

29

34

39

34

39

44

Marijuana

GMD - % Share of adult male gender population (18+) Cannabis Users

2021

56

51

46

44

49

54

59

54

56

51

Marijuana

GMD -Millions of population age 55-64

2024

27

32

37

42

37

32

37

42

37

36

41

8

Marijuana

84

GMD - % of population activity Drinking

2024

93

98

93

90

85

80

85

90

85

80

75

61

Marijuana

18

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