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Data

Explore the consumer preferences and purchase decisions

Explore the consumer preferences and purchase decisions

Explore the consumer preferences and purchase decisions

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Previous Forecast

METRIC

Previous Forecast

Type
METRIC
users
REVENUES 
SALES/
UNIT
ECCOMMERCE 
COMPETITIVE 
ANALYSIS
METRIC
METRIC

Year

2016

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

2028

Product

GMD -Millions of population age 18-24

2021

98

93

88

83

88

83

78

73

75

70

Marijuana

GMD -% of population age 18-24

2021

33

38

43

48

46

41

36

31

26

31

Marijuana

GMD - Millions of population activity Drinking

2021

58

63

58

63

58

53

58

53

58

53

Marijuana

GMD - % of population activity Vaping

2024

93

95

90

85

80

85

80

75

80

75

70

60

Marijuana

75

GMD - Millions of population race Hispanic

2021

65

70

65

70

65

60

55

60

55

60

Marijuana

GMD - Millions of population activity Ointments & Balms

2024

36

31

26

31

26

31

36

38

43

38

33

64

Marijuana

92

GMD - Millions of adult female gender population (18+)

2021

94

89

84

89

84

79

74

69

64

59

Marijuana

GMD - Millions of population activity Edibles

2024

70

65

70

65

60

65

60

65

60

55

60

23

Marijuana

33

GMD -% of population age 25-34

2024

58

63

58

53

58

63

58

53

48

53

58

39

Marijuana

14

GMD - % of population race White

2024

77

82

77

82

77

72

77

72

67

72

77

79

Marijuana

72

GMD - Millions of adult female gender population (18+)

2024

5

10

7

12

17

22

17

22

17

22

27

73

Marijuana

36

GMD -% of population age 45-54

2021

28

23

20

25

30

35

40

35

40

35

Marijuana

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