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Data

Explore the consumer preferences and purchase decisions

Explore the consumer preferences and purchase decisions

Explore the consumer preferences and purchase decisions

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Previous Forecast

METRIC

Previous Forecast

Type
METRIC
users
REVENUES 
SALES/
UNIT
ECCOMMERCE 
COMPETITIVE 
ANALYSIS
METRIC
METRIC

Year

2016

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

2028

Product

GMD - % of adult female gender population (18+)

2021

0

5

10

5

10

15

20

25

30

25

Marijuana

GMD -% of population age 55-64

2021

69

64

59

54

49

44

49

54

59

54

Marijuana

GMD - % Share of adult male gender population (18+) Cannabis Users

2024

84

79

74

79

81

76

81

76

81

76

71

10

Marijuana

22

GMD - Millions of population activity Edibles

2021

48

43

48

43

38

33

38

43

38

43

Marijuana

GMD - Millions of population activity Vaping

2021

98

93

88

83

88

83

78

73

68

73

Marijuana

GMD - Millions of population activity Dabbing

2024

74

69

64

59

54

59

64

59

64

59

54

76

Marijuana

36

GMD - % of population race Asian

2024

51

46

51

46

51

56

53

58

63

68

63

60

Marijuana

21

GMD - % Share of adult female gender population (18+) Cannabis Users

2021

80

75

80

75

80

75

70

75

70

65

Marijuana

GMD - % Change in adult male gender population (18+)

2024

56

61

56

51

46

41

36

41

36

36

31

20

Marijuana

59

GMD - % Change in adult female gender population (18+)

2021

88

92

87

92

87

86

91

86

81

76

Marijuana

GMD -% of population age 65+

2024

81

76

81

82

77

79

74

69

64

69

74

60

Marijuana

27

GMD - Millions of population race White

2021

93

88

83

78

73

68

63

58

60

65

Marijuana

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