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Data

Explore the consumer preferences and purchase decisions

Explore the consumer preferences and purchase decisions

Explore the consumer preferences and purchase decisions

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Previous Forecast

METRIC

Previous Forecast

Type
METRIC
users
REVENUES 
SALES/
UNIT
ECCOMMERCE 
COMPETITIVE 
ANALYSIS
METRIC
METRIC

Year

2016

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

2028

Product

GMD -Total % of adult population (18+)

2021

37

32

37

32

37

32

37

33

38

43

Marijuana

GMD - % of population activity Tincture/Extracts

2021

96

91

86

91

86

81

76

71

76

71

Marijuana

GMD - % of population activity Capsule/Pills

2024

29

27

32

27

22

22

27

32

37

32

37

80

Marijuana

81

GMD - Millions of population race Asian

2024

96

91

86

81

84

79

74

69

64

59

56

11

Marijuana

36

GMD - % of population activity Dabbing

2024

57

52

47

52

47

42

47

52

57

52

50

60

Marijuana

14

GMD - % Share of adult female gender population (18+) Cannabis Users

2024

80

85

80

85

80

75

73

68

63

58

53

58

Marijuana

48

GMD - % of population activity Smoking

2021

25

30

35

30

35

40

36

41

46

51

Marijuana

GMD - Millions of population race White

2024

64

59

54

59

54

59

64

69

64

59

54

29

Marijuana

23

GMD -Millions of population age 25-34

2024

26

30

25

30

25

21

26

21

26

31

36

48

Marijuana

95

GMD -% of population age 35-44

2024

39

44

39

44

49

44

49

45

50

45

40

25

Marijuana

89

GMD - % of population race Black

2024

76

73

68

63

68

63

58

63

64

59

54

55

Marijuana

2

GMD -Millions of population age 45-54

2024

23

28

33

38

43

48

53

48

47

42

37

2

Marijuana

6

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