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Data

Explore the consumer preferences and purchase decisions

Explore the consumer preferences and purchase decisions

Explore the consumer preferences and purchase decisions

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Previous Forecast

METRIC

Previous Forecast

Type
METRIC
users
REVENUES 
SALES/
UNIT
ECCOMMERCE 
COMPETITIVE 
ANALYSIS
METRIC
METRIC

Year

2016

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

2028

Product

GMD - Millions of population activity Tincture/Extracts

2021

64

59

54

57

58

53

58

63

58

53

Kratom

GMD - Millions of population activity Edibles

2024

70

65

70

65

60

65

60

65

60

55

60

23

Marijuana

33

GMD -% of population age 25-34

2024

58

63

58

53

58

63

58

53

48

53

58

39

Marijuana

14

GMD - % of population race White

2024

77

82

77

82

77

72

77

72

67

72

77

79

Marijuana

72

GMD - Millions of adult female gender population (18+)

2024

5

10

7

12

17

22

17

22

17

22

27

73

Marijuana

36

GMD -% of population age 45-54

2021

28

23

20

25

30

35

40

35

40

35

Marijuana

GMD - % of adult female gender population (18+)

2024

51

56

51

56

51

56

51

56

51

56

61

7

Marijuana

0

GMD -% of population age 25-34

2021

67

62

67

72

77

72

67

64

59

54

Marijuana

GMD -Total % of adult population (18+)

2024

26

21

26

31

36

31

36

41

36

41

46

62

Marijuana

44

GMD - % of population activity Smoking

2024

92

87

91

86

81

81

76

71

66

71

66

3

Marijuana

74

GMD - % of population activity CBD

2024

47

52

47

52

47

52

47

52

47

42

47

80

Marijuana

47

GMD - Millions of population race Other

2021

9

9

14

19

24

19

24

29

34

39

Marijuana

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